Table of Contents
- Key Highlights:
- Introduction
- A Prominent Academic Career
- Contributions to Marketing Education
- A Life Beyond Academia
- Community Response and Grieving Process
- Investigation and Crowdfunding Efforts
- Remembering Przemysław Jeziorski
- FAQ
Key Highlights:
- Przemysław Jeziorski, a 43-year-old marketing professor at UC Berkeley, was tragically shot in Greece while visiting his children.
- Jeziorski had a notable academic career, contributing extensively to the fields of marketing, economics, and quantitative research.
- His sudden passing has prompted a crowdfunding effort initiated by his brother to assist with legal fees and other expenses associated with the tragedy.
Introduction
On July 4, 2023, the academic world was shaken by the shocking news of the death of Przemysław Jeziorski, a respected associate professor of marketing at UC Berkeley’s Haas School of Business. Jeziorski was fatally shot by an unknown assailant in Agia Paraskevi, a suburb of Athens, Greece, where he was visiting his children. The circumstances surrounding his death have raised numerous questions, and the community is now left to grapple with the loss of a brilliant mind and cherished colleague.
Jeziorski, affectionately known as “Przemek,” had a distinguished career that spanned various prestigious institutions and research areas. His contributions to marketing and economics were significant, with a focus on quantitative methods, industrial organization, and the impact of digital technologies on consumer behavior. As the investigation unfolds, the impact of his work and the void left by his absence are palpable across academic and personal circles.
A Prominent Academic Career
Przemysław Jeziorski’s academic journey began in Poland at the SGH Warsaw School of Economics, and he later expanded his studies to institutions in the United States, including the University of Arizona, the University of Chicago, and Stanford University. This extensive educational background laid the foundation for a vibrant academic career that began in earnest when he joined UC Berkeley in 2012 as an assistant professor of marketing.
Over the years, Jeziorski advanced to the Egon & Joan Von Kaschnitz Distinguished Professorship Chair in Business Administration, reflecting his significant contributions to the field. His research tackled complex issues at the intersection of marketing and economics, including areas such as mergers and acquisitions, search advertising, and the burgeoning realm of financial technology. His work was not only theoretical but also practical, influencing policies and strategies in the marketing sector.
Jeziorski’s scholarly output was impressive; he published articles in high-profile journals like Marketing Science, Management Science, and the RAND Journal of Economics. His research was characterized by a rigorous quantitative approach that provided valuable insights into consumer behavior and market dynamics.
Contributions to Marketing Education
Beyond his research, Jeziorski was deeply committed to education. He taught a wide array of courses, including “Marketing Analytics,” “Choice Models,” and “Computational Methods for Economics and Marketing,” mentoring more than 1,500 MBA and Ph.D. students throughout his career at Haas. His teaching style was marked by enthusiasm and a genuine desire to engage students in complex topics, equipping them with the analytical tools necessary for success in the marketing landscape.
Students and colleagues alike remember Jeziorski for his vibrant personality and his ability to inspire those around him. Zsolt Katona, a fellow professor at Haas, emphasized Jeziorski’s unique blend of optimism and skepticism, which allowed him to challenge conventional wisdom while fostering a supportive learning environment.
A Life Beyond Academia
In addition to his academic achievements, Przemysław Jeziorski was an entrepreneur. He co-founded Keybee, a start-up aimed at managing short-term rental properties through platforms like Airbnb, Booking.com, and Vrbo. This venture not only showcased his entrepreneurial spirit but also highlighted his ability to apply academic principles to real-world business challenges.
Jeziorski’s professional life was enriched by his personal life; he was a devoted father to his two young children. His family was central to his identity, and his sudden death has left a significant impact on them and those who knew him personally.
Community Response and Grieving Process
The news of Jeziorski’s death has triggered an outpouring of grief from friends, colleagues, and students. Dean Jennifer Chatman of the Haas School of Business expressed her heartbreak over the loss, highlighting Jeziorski’s role as a beloved member of the community. As the investigation into his murder progresses, the focus now shifts to supporting his family and the academic community that has been deeply affected by this tragedy.
In a poignant statement, Katona reflected on Jeziorski’s legacy: “If there is any consolation in these moments, it’s knowing the lasting impact that he left on so many people’s lives.” This sentiment resonates strongly within the community, as many remember Jeziorski not only for his academic contributions but also for his kindness and generosity of spirit.
Investigation and Crowdfunding Efforts
The investigation into Jeziorski’s murder is ongoing, with Greek authorities working to uncover the circumstances surrounding the incident. Reports indicate that he was attacked by a masked shooter who fled the scene, leaving many unanswered questions about the motive behind this senseless act of violence.
In light of the situation, Jeziorski’s brother, Łukasz, has initiated a crowdfunding campaign through WhyDonate. The campaign aims to raise funds to cover legal fees for pursuing justice, support ongoing investigations, and assist with repatriating Przemysław’s remains to Poland. This effort underscores the family’s commitment to seeking answers and ensuring that justice is served.
Remembering Przemysław Jeziorski
Przemysław Jeziorski’s untimely death serves as a stark reminder of the fragility of life and the profound impact one individual can have on a community. His contributions to marketing and economics will continue to resonate through the work of his students and colleagues, but it is his warmth, humor, and dedication to his family that will be most dearly missed.
As the academic community mourns the loss of a brilliant scholar, it is essential to honor his memory by reflecting on the values he embodied—intellectual curiosity, compassion, and a commitment to making a difference. The legacy of Przemysław Jeziorski will undoubtedly endure, inspiring future generations of scholars and practitioners in the fields of marketing and beyond.
FAQ
What happened to Przemysław Jeziorski?
Przemysław Jeziorski was tragically shot by a masked attacker in Agia Paraskevi, Greece, while visiting his children. The incident is under investigation by local authorities.
What was Przemysław Jeziorski known for?
Jeziorski was a prominent marketing professor at UC Berkeley, known for his research in quantitative marketing, digital marketing, and financial technology. He published extensively in top academic journals and taught numerous courses to graduate students.
How can people support Przemysław Jeziorski’s family?
A crowdfunding page has been set up by his brother, Łukasz, to assist with legal fees, support ongoing investigations, and help with the repatriation of Przemysław’s remains to Poland.
What impact did Przemysław Jeziorski have on his students and colleagues?
Jeziorski was remembered for his engaging teaching style, mentorship, and significant contributions to the field of marketing. Many students and colleagues have expressed their deep admiration for his professionalism and kindness.
What are the next steps in the investigation?
Greek authorities are actively investigating the circumstances of Jeziorski’s murder, seeking to identify the perpetrator and understand the motive behind the attack. Further updates are expected as the investigation progresses.







