Changing Your Phone Number in Google Ads: A Step-by-Step Guide

Table of Contents

1. Introduction
2. Why It’s Important to Keep Your Phone Number Updated
3. Step-by-Step Guide to Changing Your Phone Number in Google Ads
4. Best Practices for Managing Your Google Ads Contact Information
5. Conclusion
6. FAQ

Introduction

Did you know that over 80% of consumers prefer to interact with businesses through a phone call? This statistic highlights the importance of ensuring that your contact information is up to date in platforms like Google Ads. In a landscape where effective communication can significantly impact customer engagement and conversion rates, maintaining accurate contact information is essential for any business running online advertising campaigns.

At Marketing Hub Daily, we understand that digital marketing is an ever-evolving field, and keeping your Google Ads account updated is critical to staying ahead of the competition. Whether you’ve recently changed your business phone number or are simply looking to optimize your advertising strategy, knowing how to change your phone number in Google Ads is vital.

In this blog post, we will provide you with a detailed, step-by-step guide on how to change your phone number in Google Ads. We’ll cover the significance of keeping your contact information current, the implications of incorrect information on your ad performance, and a comprehensive walk-through of the process to ensure that you can implement these changes seamlessly.

By the end of this post, you’ll not only know how to change your phone number in Google Ads but also understand the best practices for maintaining your account’s contact information. We invite you to engage with this content actively and consider how these steps can enhance your advertising efforts.

Why It’s Important to Keep Your Phone Number Updated

Before we dive into the specifics of changing your phone number in Google Ads, let’s discuss why this task is crucial.

Impact on Customer Communication

A correct phone number ensures that potential customers can reach you easily. If your phone number is outdated, leads may find it challenging to connect with your business, which could lead to lost opportunities and revenue.

Effects on Ad Performance

Google Ads relies heavily on accurate information to optimize your campaigns. If your phone number is incorrect, ads may not perform well, leading to wasted ad spend and reduced visibility. Furthermore, Google may interpret a lack of engagement as a signal to lower your ad rankings.

Brand Reputation

In the digital age, trust is everything. An outdated phone number can harm your brand’s reputation, making you appear unprofessional and untrustworthy. Maintaining accurate contact details is a simple yet effective way to build credibility with your audience.

Compliance with Google Policies

Google has strict policies regarding the accuracy of information in ads. Providing false or misleading information, including incorrect contact details, can lead to disapproval of your ads or even suspension of your account.

Step-by-Step Guide to Changing Your Phone Number in Google Ads

Now that we’ve established the importance of keeping your phone number updated, let’s walk through the process of changing your phone number in Google Ads.

Step 1: Log In to Your Google Ads Account

The first step in changing your phone number is to log into your Google Ads account. You’ll need to have Admin, Standard, or Billing-only access to make changes to your billing settings. Once logged in, you’ll be taken to your account dashboard.

Step 2: Navigate to the Billing Section

1. Click on the Tools and Settings icon (the wrench icon) in the upper right corner of the page.
2. Under the “Billing” section, select Billing settings. This is where you can manage your payment methods, billing information, and contact details.

Step 3: Update Your Phone Number

In the Billing settings section, you will find various fields related to your business information, including your phone number.

1. Locate the Contact Information section.
2. Click the pencil icon next to the Phone Number field to edit it.
3. Enter your new phone number and ensure it is accurate.
4. Click Save to apply the changes.

Step 4: Verify Your Changes

After saving your new phone number, it’s essential to verify that the changes have been successfully implemented.

1. Refresh the Billing settings page to ensure the new number appears correctly.
2. If necessary, check your ads to confirm that the updated phone number is reflected in your campaigns.

Step 5: Monitor Your Account

Once you’ve updated your phone number, keep an eye on your account performance metrics. Ensure that there’s an increase in engagement and that your ads are performing well with the updated contact information.

Best Practices for Managing Your Google Ads Contact Information

While changing your phone number is relatively straightforward, maintaining accurate contact information requires ongoing diligence. Here are some best practices to help you manage your Google Ads contact details effectively.

Regularly Review Your Information

We recommend that businesses regularly review their Google Ads contact information, especially after significant changes in personnel or operations. Set a reminder to review your account every few months to ensure that everything is up to date.

Utilize Call Extensions

Consider adding call extensions to your Google Ads campaigns. This feature allows potential customers to call you directly from your ad without having to visit your website first. Ensuring that you have the correct number in your call extensions is equally as important as maintaining your primary contact details.

Maintain Consistency Across All Platforms

Ensure that your phone number is consistent across all marketing channels, including your website, social media profiles, and any other advertising platforms. Consistency helps build trust with your audience and ensures that customers can reach you regardless of where they find your contact information.

Train Your Team

If your business has multiple team members managing your Google Ads account, ensure that everyone is aware of the importance of keeping contact information updated. Provide training on how to make these changes and encourage them to report any discrepancies they notice.

Stay Informed About Google Policies

Google frequently updates its advertising policies. Stay informed about any changes that may affect how you manage your account. Regularly check Google Ads Help Center for updates and best practices.

Conclusion

Changing your phone number in Google Ads is a crucial task that can significantly impact your business’s communication with potential customers and the overall effectiveness of your advertising campaigns. By following the steps outlined in this guide, we hope you feel empowered to make these changes seamlessly.

Remember, at Marketing Hub Daily, we are dedicated to providing you with actionable insights and strategies that help you navigate the ever-changing landscape of digital marketing. Keeping your contact information updated is just one of the many steps you can take to optimize your Google Ads performance.

For more valuable content and tips on digital marketing, we encourage you to explore our website further. Together, let’s enhance our marketing strategies and achieve excellence in our campaigns!

FAQ

How often should I update my phone number in Google Ads?

We recommend reviewing your contact information every few months or whenever there are significant changes in your business.

What happens if I don’t update my phone number?

Failing to update your phone number can lead to lost business opportunities, reduced ad performance, and potential compliance issues with Google.

Can I have multiple phone numbers in Google Ads?

Google Ads allows you to add call extensions, but you can only have one primary phone number associated with your account. However, you can manage multiple call extensions for different campaigns.

How do I add a call extension to my Google Ads?

To add a call extension, navigate to the Ads & Assets section within your Google Ads account, select Call, and follow the prompts to add your phone number.

What should I do if my phone number is incorrect in my ads?

If you notice an incorrect phone number in your ads, follow the steps outlined in this blog to update it immediately. Monitor your ads afterward to ensure the changes are reflected correctly.

For more insights and updates on digital marketing, visit us at Marketing Hub Daily.